The dashboard provides an at-a-glance view of your performance and serves as the main point from which you can dive deeper for information or to make changes. The graphs provide key publisher metrics (1) and advertiser metrics (2).
Information on the grids is in aggregate – including all geos, ad types, etc. To segment the information or see other metrics, click on the ‘View Reports’ button (right). The numbers and trend arrow above the graph show data from the previous day. The trend line graph includes data from the last 14 days.
- Earnings – the net amount of revenue you’ve earned from the ads in your app.
- eCPM – the net earnings per 1000 offer displays
- Spend – the amount paid (or due) for active campaigns
- Conversions Received – the amount of completed actions as determined upon creating a campaign. For example, if you were running a video CPI campaign, this would be the number of installs